The Halo Of Activity
Anyone involved in digital marketing will understand that there are many different aspects to a digital marketing campaign. At the centre should be your brand and domain, but beyond that there are brand extensions which require your thought, planning, input and execution.
I like to call these brand extensions ‘The Halo Of Activity’, and I'll be publishing a long form piece on how to do it on our agency site very soon (a link will follow).
Here's the link to the post on our agency site...http://www.cambridgewebmarketing.co/seo-tips/how-to-create-a-halo-of-activity-around-your-brand/